Customer Marketing Executive / Marketing Officer

We are hiring for Customer Marketing Executive / Marketing Officer

Experience : 2+Years
Salary : 17K to 25K +Petrol Allowance + Incentives
Location : Chennai
Shift Timing : Day shift (Sunday off)
Two Wheeler is mandatory

Personal qualities:
*Strong passion for serving and understanding customers.
*Interpersonal skills to help them nurture customer relationships and work with cross-functional teams.
*Incredibly creative marketing and communication skills.
*Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
*Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience

Preferred candidate profile :
*Any Bachelor’s degree 
*Previous Customer Service, Customer Success, or Account Management experience.
*Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy.
*Familiarity with B2B marketing, lead generation, and sales processes.
Strategic responsibilities:
*Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities
*Lead and manage customer engagement and communication programs, such as in-person / virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
*Connecting with customers to ensure continued education and success throughout the relationship lifecycle
*Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
*Help marketing and sales meet business objectives through customer advocacy initiatives.

Tactical responsibilities:
*Compose and send customer emails.
*Manage and maintain engagement and advocacy programs; continually recruit new customer advocates.
*Manage a library of up-to-date customer success stories.
*Manage annual/ biannual/ quarterly customer satisfaction surveys to drive change throughout the organization.
*Develop a customer lifecycle campaign program and work with marketing operations to implement.
*Create special marketing content for account management/ customer success to help at-risk customers with training.
*Target happy customers for upsell, cross-sell, and advocacy opportunities.
*Provide product feedback given by advocates to the Product Management team.